If you’ve been on LinkedIn lately, you’ve seen the pitch: "Generative Engine Optimization" (GEO) is the new SEO. Agencies are promising to reverse-engineer the AI to get you into the answer box. But I listened to the tapes from Google's search team, and they have a different name for it: nonsense.

We treat gamification as the holy grail of user retention, abstracting human behaviors into clean dashboards. But when a prediction market turns a geopolitical crisis into a trading opportunity, we are forced to confront the dark side of that mechanism: The Abstraction of Consequence.

“There is nothing more permanent than a temporary solution." It’s an adage that reminds me of the "temporary" dorms at my college that stood for twenty years. In business, we build these same structures every day. But how do you stop building operational debt and start building for scale?

How can you trust a Fractional CMO who doesn't know your product? It’s a fair question, but your deep product knowledge might actually be holding your growth back. Here is why an outsider's perspective is your competitive advantage.

In the movie Big, Tom Hanks asks a question that stops a CEO in his tracks: "What's a marketing report?" It’s a funny scene, but it exposes a trap that many modern founders fall into - valuing spreadsheets over the product itself.

By 2026, the "average" marketing strategy will be invisible. Discover why the future belongs to businesses that master two opposing forces: Radical Automation and Radical Humanity.

AI image generation just crossed a threshold. It’s no longer a novelty—it’s becoming an operational tool that will reshape how businesses approach marketing, production, and creative work. Here’s what leaders need to understand.

AI is evolving fast, but a handful of tools have become genuinely useful in my day-to-day marketing and sales work. In this post, I break down the small, practical stack I rely on - from writing and research to visuals, content planning, and meeting intelligence.

Hiring a fractional leader isn’t just about saving money — it’s about getting the most from their expertise. Clarity at the start and rhythm in the day-to-day are what make these roles successful. Here’s how to set expectations, avoid “endless Slack pings,” and unlock real impact.

In business, it’s tempting to think people buy because of price, features, or demographics. But as Clayton Christensen argues in Competing Against Luck, the real question is: what job are they hiring your product to do? This book reframes how we think about customers and makes innovation more predictable — not just luck.

Most organizations confuse activity with impact. The Priority Matrix is a simple tool that helps leaders cut through noise and focus on what matters. By mapping effort against impact, you can identify quick wins, plan major projects, and eliminate time-wasting initiatives — bringing strategic clarity and operational discipline back to your team.

Leaders often wrestle with a key question: should we hire in-house, work with an agency, or bring on a fractional executive? Each option has pros and cons — and knowing when to choose which can save time, money, and frustration.

I never planned on starting my own consulting practice. In college, I was a drummer studying music, chasing creativity with a craftsman’s mindset. But over time, I realized what I loved most wasn’t just making noise — it was creating rhythm, order, and momentum. That same mindset eventually led me into marketing, then operations, and now into fractional leadership. This is the story of how I got here.