Why Fractional?

Not every company needs — or can afford — a full-time executive and a full creative team. But most growing organizations need leadership, clarity, and execution they can trust. That’s where the fractional model comes in.

Pay for What You Need — 100% Utilization

A full-time executive is rarely “100% utilized.” Many leaders spend a good portion of their time in meetings, managing teams, or covering work that doesn’t directly impact growth.

With fractional leadership, you get executive-level focus without paying for downtime. Every hour is dedicated to driving strategy, clarity, and outcomes.

A Smarter Investment

Hiring a senior executive is expensive:

  • Base salary: $200K–$300K+

  • Benefits & overhead: +30%

  • Bonus & equity: variable but costly

And that’s before considering the cost of creative teams or outside agencies.

A fractional model gives you:

  • Leadership at a fraction of the cost

  • Flexibility to scale up or down as needed

  • No overhead for benefits, office space, or equity

More Than Advice — Execution Included

Traditional consultants hand you a plan and leave you to figure out the rest. Full-time hires often need to bring in outside agencies to get things done.

With my model, you get both:

  • Fractional COO/CMO leadership to set strategy and bring operational discipline

  • On-demand creative talent to execute branding, web, and marketing campaigns

  • AI-enabled workflows to make everything faster, smarter, and more cost-effective

It’s the agility of an agency, paired with the focus of executive leadership.

Built for Growing Organizations

Fractional leadership is ideal for companies that:

  • Are scaling quickly but not ready for a full-time CMO/COO

  • Need clarity in strategy and operations

  • Want creative execution without the overhead of a large agency

  • Value flexibility and results over titles and headcount

Why It Works

Fractional leadership isn’t about getting “less.” It’s about getting the right level of leadership at the right time — fully focused, cost-effective, and backed by a network of trusted talent.